10% to the American Cancer Society: How Save The Girls Built a Cause Into Their Business

10% to the American Cancer Society: How Save The Girls Built a Cause Into Their Business

How Save The Girls Started

Tami Lange founded Save The Girls after watching her sister-in-law — fighting breast cancer — store her phone in her bra because she needed both hands free and had nowhere else to put it. The observation was simple but revealing: there was a real, everyday need for hands-free phone carrying that no product was properly addressing.

Tami built the product to solve the problem. But she also built the brand around the community that inspired it. From the beginning, Save The Girls committed 10% of all profits to the American Cancer Society — not as a marketing campaign, but as a permanent structural part of the business.

What the Donation Supports

The American Cancer Society funds cancer research, early detection programs, patient support services, and advocacy for cancer prevention policy. They are one of the largest non-governmental funders of cancer research in the United States, with programs that directly support patients during treatment — transportation assistance, lodging near treatment centers, 24/7 support hotlines, and survivorship resources.

Save The Girls' donations flow into this broader ecosystem. As of the brand's current reporting, they have donated over $160,000 to ACS — a significant cumulative impact for a brand built on an everyday-carry product.

The Math of Cause Commerce

10% of profits is a meaningful commitment. Unlike "a portion of proceeds" language that can obscure negligible donations, Save The Girls' 10% is calculated on gross profit — a real, substantial number that accumulates with every sale. Over the course of the brand's history, the cumulative impact represents thousands of research hours funded and hundreds of patients supported.

When you buy a Save The Girls purse at Curated Sense, you're participating in that accumulation. The product works well (touch screen access, RFID protection, hands-free design), and the purchase contributes to something larger than the transaction.

The Shark Tank Connection

Save The Girls was featured on Shark Tank and endorsed by Lori Greiner — one of the show's most recognized investors and a specialist in consumer products and patented innovations. Greiner's endorsement is a strong signal of both product quality and business fundamentals: she evaluates thousands of product pitches and backs only those with genuine utility and sustainable business models.

The endorsement also brought Save The Girls to a significantly wider audience, accelerating both sales and the cumulative donation to ACS.

WBENC Certification

Save The Girls is certified by the Women's Business Enterprise National Council (WBENC) as a women-owned business. WBENC certification requires rigorous third-party verification — it's not self-reported. The certification is recognized by major corporations and government contractors as proof of authentic women-owned business status, and it matters for procurement decisions by organizations with diversity supplier commitments.

For consumers, it means exactly what it says: when you buy from Save The Girls, your money goes to a business founded, owned, and operated by a woman.

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